We believe in the power of 1 to 1 communications to build customer relationships. Technology has transformed marketing communications, but the core strengths of mail have endured and in some cases grown even stronger. Mail helps you connect with your customers and attract new customers in a way that few other channels can, especially when combined with digital.
The business value of mail
We’ve conducted extensive research to find out how mail works and how consumers interact with the medium. A recent study by marketing effectiveness expert Peter Field revealed that, of the campaigns that delivered high sales performance, 27% more included mail than did not.
Mail and digital
Digital media has transformed marketing, but it hasn’t replaced mail. Extensive research into consumer attitudes shows that 56% of people say they are likely to spend a lot of time reading mail, compared with 27% for email.
Mail for smaller businesses
Mail is a personal medium that makes your customers feel they have a closer relationship with your business. A recent study shows that 86% of people have connected with an organisation online in response to receiving an item of mail.
Mail Made Easy
Our network of Mail Made Easy providers can help you create your mail campaigns quickly and cost effectively. If it’s the first time you’ve used mail for marketing, you may also be eligible for help with postage costs through our First Time User scheme.
We’ve collected several case studies of businesses that have used mail to connect with customers and increase sales. You can read them in our showcase section.